So the campaign got me thinking a little deeper. Named the happiest country in the world for the ninth consecutive year in a row, Finns are satisfied with their lifestyles firmly rooted in the outdoors, nature and a slower pace of life. In this contentment is where you’ll find Finland’s hidden sexier side.
In a country of roughly five million, there are two million saunas. And a few places are more intimate than sweating together naked in a sauna, dipping in chilly lakes during winter, then warming back up indoors in many more ways. There’s also something rather romantic about grilling wild-caught salmon for two over an open flame in the backcountry.
This isn’t the first time the country has dabbled in an unconventional approach to dating. Its viral Sinkkukori phenomenon introduced pink shopping baskets as a way for singles to covertly signal their availability. Now Finland is taking a more overt approach to romance. As the well-known nineteenth-century English idiom reminds us, the quickest way to the heart is through the stomach, and Finland certainly wants to put this to the test.
Want to apply for your shot at Finnish love? All you have to do is make a video answering the question: what would you serve on a dinner date, and why? Just like a proper prospect, Finland would like to know your preferences in advance so it can woo you in the most epic and intentional way. If that isn’t romantic, I don’t know what is.