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Bangkok start-up aiming to change people’s recycling behaviour

Written by World Events


https://www.youtube.com/watch?v=HI5b4vP6kQo

Thai people are fond of lotteries, as over 61 percent of Thais regularly buy lottery tickets for the chance of winning a fortune. A Bangkok-based start-up is leveraging this liking for lotteries to promote recycling and reduce waste. It extends its recycling programmes from local communities to big corporations, offering incentives and convenient recycle drop-off locations.



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