Now it’s not unusual to see handbags in offices and airport lounges decked out with a spray of beaded strings, layered chains, pendants and, yes, the odd plush creature, spanning every theme imaginable. Luxury houses are clearly enjoying themselves – Louis Vuitton has expanded its range of collectible Vivienne and Louis Bear characters, while Maison de Sabré now has a glittering selection of bright leather bugs and fruit charms.
Nostalgia still feels key. Balenciaga’s kitschy designs for this season have a decidedly 80s feel, and Prada continues to capitalise on nostalgia with its cult robot trinkets and instantly recognisable Re-Nylon mini pouches. Everyone knows Anya Hindmarch’s fun pop culture-inspired style, but it’s Coach’s vintagesque Cherry Bag Charm that’s sparked the copycats this time around.
For those with more minimal tastes, Hermes’s understated Rodéo remains as popular as ever, and Loewe has been leaning pleasingly into artisanal whimsy with a selection of sculptural leather pumpkins, berries and felt horses.
How to style bag charms
It’s an easy trend to work, as the key is in the chaos. Don’t worry about creating something that looks too considered – a string of beads next to a novelty figure and a miniature pouch (for lip balm, coins or your headphones; we love Antler’s Heritage Airpods Case for this) will look just as good as a singular statement piece.
It’s also a lovely way to show off your travel souvenirs. Mix a heritage leather charm with a touristy keyring trinket, or tie a silk scarf picked up from a French boutique next to a shining metal chain. High meets low works well here, for a result that should evoke a sense that the bag has been loved and lived with, rather than merely accessorised.
Below, we’ve rounded up the best bag charms to invest in now and enjoy for seasons to come. As for the perfect tote to adorn? See our edit of the best tote bags for travellers, too.
