Thailand will earn up to 20 billion baht tourism revenues in the 5-day Songkran water festival that begins from April 12-16, according the projection by the Tourism Authority of Thailand (TAT)’s Tourism Marketing Research Centre.
The centre projected that domestic travels by Thai celebrants and foreign tourists during April 12-16 Songkran holidays will generate revenues of about 19.8 billion baht, up 18 percent year-on-year.
For international tourist arrivals during the period, it expected over 530,000 foreign visitors to arrive and join the Thai traditional New Year celebrations.
They are expected to spend 9.3 billion baht, up 21 percent year-on-year.
Meanwhile, domestic tourism is projected to grow both in income and in number with about three million travelers expected, an increase of 12 percent. They are expected to generate 10 billion baht tourism revenue, up 15 percent.
The growth in domestic tourism is spurred by the government’s stimulus measures such as tax incentives, extension of holiday period as well as increased domestic flights to meet high demand during Songkran, and TAT’s marketing campaign to introduce more tourist destinations in secondary provinces.
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