While none of us can predict the future, together as travellers we are the ones to shape it. As these world-changing times are showing us, we must look to find a new way of being, a new way of exploring. Being more sustainable includes striving for better diversity and inclusivity. People are the heart of the hospitality industry, with one in 10 around the globe earning a living from tourism. And making better travel choices needs to focus as much on improving the rights and conditions for all humans as it does on the planet.
‘Travel is fatal to prejudice, bigotry and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.’ Mark Twain said that in 1869. And still his words ring true. But it’s not simply about how travel opens minds and widens perspectives – now more than ever, it is about telling forward-thinking stories. How do we tell better tales about travel to improve the future for all?
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